The most valuable assets that people do not notice are trademarks. When the recent estimate was carried out, it showed that trademarks are equal to 1/3 corporate value. In fact, the most expensive brand worldwide is valued at 180billion dollars. Once you have such acknowledgment, you will realize how it is to lose a trademark. Many people avoid hiring for such services because they are afraid that they will be required to pay large amounts of money. In fact, once you start protecting your trademarks, you will notice that customer satisfaction increases and get increased sales. When your marks are non-registered, you are not sure whether you are able to retain your customers because of poor services. It is important that you protect and retain your old customers even when you want to attract the new ones.
Once your trademark is protected, you will have so many advantages come your way. Protection is only assured when registration has been progressed. Many people fail to undertake the activity because they are not aware of some outcomes. The first advantage is that you will have unique marks that others cannot use at the same time. This is because your marks are already installed in all the trademark availability search. Any potential problems are recognized at once.
Other businesses would not confuse registering using the same marks. Before they even attempt to do registrations, they will be named by the iGERENT trademark office for making such an attempt. Therefore, the experts are able to stop such activities from taking place as well as stop some potential issues. Most of the offices offer these services at a free cost. You will never complain of violation cases because the authorities do the honor of protecting your marks.
There is no way you can expect people to believe that you own a certain mark while your name does not appear in the registration form. After registration has been completed, you will be named as the owner of all the items and goods that are listed. Your assets get the protection for five years. The courts allow you to report any inconvenience situations that you need them to be aware of anytime you have a problem. When dealing with the court issues, you will not be asked to pay a penny.
All the costs are taken care of by the administrators. The registrars will provide any necessary payments at the court. You need to ease your worries after you have reported for any trespassing because everything is taken cover. With all the above benefits, you will never fail to have your marks being registered. Be careful because some illegal firms out there take advantage of the new canada trademark owner. With a bad reputation, you should never risk exposing your trademarks to such firms sites.
Visit this website at http://www.ehow.com/how_6735001_out-name-trademarked.html and learn more about trademarks.